You can access the full study by Jamie Kimon here: #genalpha #generationalpha #genz #research #harvardbusinessreview #tech #innovation #gaming #web3 #ai #spatialcomputing #walmart #walmratland #roblox #marketing #branding As the report highlights, they have a lot of spending power.
We hope this study will be a useful resource as you start to think about how & why your brand can engage with this next generation. Their expectations of brands will be different, too. They’re the most well-connected generation we know after overcoming remote learning during the pandemic, leading the evolution of online socialization, & witnessing first-hand the growth of AI & other emerging technologies. We’re all thinking & talking about Gen Z, but it’s time to start thinking about Gen Alpha. I'm incredibly honored to have contributed to Cathy Hackl's study on Gen Alpha for Harvard Business Review alongside Roma Swords-McDonnell & Zoe Scaman. Tune-in to the best Livestream Shopping Shows!īeing featured in a Harvard Business Review study is truly a ‘pinch me' moment in my professional career.
Thanks to all that helped: Courtney Killingsworth, Alexis McEntyre, Haley Carre, Jenny (Ji Eun) Kim, Joe Siyam, Cassandra Trent, Christina Hirukawa, Bryan Moore, Perri Rubenstein, Lindsay McNelis, Molly Molina Crawford, Jordana Attias, John Redgate, Cristina Balitaan, Josee' MItchell, Hana Wyles You can watch & shop Becky G's livestream & her cart on /live or Becky G's Facebook page: Tonight, Becky G will share her must-have items from Walmart for staying strong while on tour this summer, hosting family & friends in her kitchen, & all the little things, snacks, & more she has on her at all times.
It’s more than just a shopping list – physical & digital carts give us a glimpse into a person's passions, interests, & what matters most in their lives. What’s in a person's shopping cart says a lot about them. Becky G will be giving customers an exclusive look into her life – and her Walmart cart – tonight at 7 pm ET on Walmart Live!
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